Featured method note
Lead Generation Projects Need a Retirement Decision
Scope projects around a decision, evidence package, adoption owner, and exit condition instead of indefinite campaign activity.
2026-09-09 · Julian Hartwell
Demandbase company research notes
A Cold Email Template for Research That Respects the Recipient
2026-09-09 · Julian HartwellDisclose the research purpose, minimize burden, explain data use, and give recipients an easy choice.
Read moreStop Comparing AI SDR Features. Start With the Permission List.
2026-09-08 · Julian HartwellA purchase-side take on okki-go permissions, agent-native prospecting alternatives, buying intent signals, and why LinkedIn scraping should raise a red flag before you commit to an AI SDR.
Read moreWhat Should Revenue Operations Teams Evaluate in Visitor Tracking? A Buyer-Side Perspective
2026-09-08 · Julian HartwellA procurement-side view of why CRM enrichment, LinkedIn email finders, and visitor tracking fail at the workflow stage—and what revenue operations teams should evaluate before adding another prospecting tool.
Read moreJudge Lead Generation Sites by the Record They Create
2026-09-08 · Julian HartwellAssess lead-generation sites by source type, evidence quality, permissions, data controls, qualification value, and pilot outcomes—not contact volume alone
Read moreTreat Targeted Lead Generation as an Experiment
2026-09-08 · Julian HartwellLearn to apply scientific rigor to targeted lead generation. Frame inclusion criteria as testable hypotheses, establish data provenance, and perform outcom
Read moreOkki-Go Data Enrichment: What Is Lead Enrichment and When Should a B2B Sales Team Use It?
2026-09-07 · Julian HartwellAn ops buyer’s story of choosing a sales intelligence platform, okki-go data enrichment, setup realities, and the API rate limit moment that taught us when lead enrichment is actually worth it.
Read moreWhat Are AI Sales Assistant Features — and When Should a B2B Sales Team Actually Use Them?
2026-09-07 · Julian HartwellData enrichment, verification, and email automation only pay off in the right setup. A B2B quality reviewer maps when an AI SDR like okki-go is worth it.
Read moreCold Email Generators Need Visible Assumptions and Human Review
2026-09-07 · Julian HartwellGenerate drafts from controlled inputs, validate every claim, and keep a person accountable for sending.
Read moreB2B Sales Benchmarks: Compare Performance Without Misreading Numbers
2026-09-07 · Julian HartwellB2B sales benchmarks are valuable for performance comparison only when you rigorously align the population, denominator, time window, and operating context
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